Discussion

Westward Bound was born amongst the London punk scene of the 1970s. From the beginning, we saw latex as something transgressive: latex is high-fashion, with a high end appeal. There has, however, always been somewhat of a divide between latex worn for fashion reasons and latex worn for fetish reasons, or as part of a subculture. While these two things clearly can work side by side, we were interested in looking a little more deeply at exactly why people today are wearing latex. We surveyed 750 of our customers to... Read More