Westward Bound | Journal

09/10/2017
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NEW Latex Collection. Dom Elègence by Westward Bound. A small reflection on a massive amount of work, a pure labour of love and what you would expect from a célèbre couturier latex.

2018 is heading our way and we are extremely excited at Westward Bound. We have been working flat out since the spring of 2017 on pulling together classic and stylish brand new latex clothing designs; the Dom Elègence Collection. The design narrative has been the fetish/BDSM roots of the latex “dressing for pleasure” scene fused with the high-end fashion sense and style that you would expect from a célèbre couturier latex. We thought it would be fun to share a few advance images with you. The models and photographers working... Read More

Model in latex clothing outdoor location fashion shoot in Plymouth, devon. 28/09/2017
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A bit of fun with Hayley Hartley at Westward Bound location shoot on the Barbican in Plymouth, Devon.

A bit of fun with Hayley Hartley at yesterday’s Westward Bound location shoot on the Barbican, Plymouth. Despite the rainy weather, environmental factors were hot enough to steam-up the inside of the local news channel’s van.  LOL.  Model: Hayley Hartley. Photographer: J Cooney Photography. Location: The Barbican, Plymouth, Devon. UK.        

Stevie Boi sbshades Noir collection and westward Bound latex clothing design 24/09/2017
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Stevie Boi launches his NØIR Collection for 2018 with Westward Bound Latex. New York Fashion Week, September 2017.

With eyewear designer Stevie Boi’s NØIR BY SB S/S 18 designed to capture a darker, edgier feel, a joint collaboration with Westward Bound Latex proved a natural fit. Stevie has earned his high-end reputation for creative eyewear, he has created Individual couture glasses designed especially for Rihanna, Lady Gaga, Beyoncé, Madonna, Britney Spears, Katy Perry and many other A-list celebrities. Contact from his office proved a pleasant day and things moved quickly at our design HQ in Plymouth, Devon. We were more than delighted to facilitate this collaboration for New... Read More

Pink latex lingerie by Westward Bound designer clothing. 20/08/2017
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When “Too Faced Cosmetics” in America sent our “brand ambassador”, Annalee Belle in Las Vegas a range of cosmetics to shoot Annalee instantly got in touch with the Westward Bound Latex design department in Plymouth, Devon in England.

When world famous and globally successful “cruelty-free” Too Faced Cosmetics in America sent our “brand ambassador”, Annalee Belle in Las Vegas a range of cosmetics to shoot Annalee instantly got in touch with the Westward Bound Latex design department in Plymouth, Devon and we spun a pink latex roller skate theme back at her. The outfits were made within 24 hours and flown via special courier direct to Annalee’s door. The brief was simple and attractive “unabashedly pink, pretty and feminine with a playful wink”. A pair of glitter roller... Read More

Model shoot with Jon Cooney and Hayley in Westward Bound latex dress. 20/08/2017
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Early morning, beautiful location latex fashion shoot in Saltburn-by-the Sea, North Yorkshire. August 2017.

Up early in the morning. Behind the Scenes – A rainy day at Westward Bound HQ in Devon, glad to see our friends the photographer Jon Cooney and model Hayley Hartley are making the most a location shoot on the Victorian pier in the beautiful coastal town of  Saltburn-by-the-Sea. Shot in the early hours of this morning, all looks perfect and worth a visit. As those who know Westward Bound well will have noticed, we like to promote and enhance the aesthete. This applies equally to art, fashion and the... Read More

14/08/2017
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Out and about in Westward Bound Latex Steam Punk with Fetish Supermodel and our good friend Susan Wayland at the M’era Luna Festival, 2017. Germany

Out and about in Westward Bound Latex Steam Punk with Fetish Supermodel and our good friend Susan Wayland at the M’era Luna Festival, August 2017, in Flugplatz Hildesheim-Drispenstedt, Germany. Susan has been closely working with our design studio for many years and is one of our favourite ambassadors for our latex clothing; she dons the brand with a sexy panache. Around six weeks ago, Susan mentioned that she was attending this year’s exciting M’era Festival and was looking for a steam punk latex outfit with a brightly coloured twist. She... Read More

latex corset design for new 2018 collection by Westward Bound Fashion. 02/08/2017
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Queen Bitch Corset from Westward Bound. Dom Élégance Collection, 2018. “…. she’s known in the darkest clubs for pushing ahead of the dames”.

Sneak preview – Queen Bitch Corset from Westward Bound. Dom Élégance Collection, 2018. “…. she’s known in the darkest clubs for pushing ahead of the dames”. x As the leading latex fashion design and manufacturing company, we overheat with excitement at Westward Bound when new designs evolve from concept to reality. See Video. With the pressure on, we are working towards the completion of our brand new and exclusive Dom Élégance Collection for 2018. We melted with excitement when the Queen Bitch Corset arrived from our studio, the stunning lines... Read More

27/07/2017
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Much than just a latex clothing brand, for us it is about art, style and culture. From Paris and back again in 90 years.

Love this – Westward Bound is much more than a clothing brand, for us it is about art, style and culture. From Paris and back again; a quick resume of a 90 year circle – Art Deco Latex Styling, how did this happen? A potted history: The original latex Maid’s Uniform was designed and hand made in Plymouth, Devon, England by Westward Bound. The concept arose during a visit by our Head of Design, Sarah, with our friends model Ophelia Overdose and photographer Moritz Maibaum to the beautiful Bigbury Beach and... Read More

14/06/2017

Our Survey Asked – How Does Latex Make You Feel?

Westward Bound was born amongst the London punk scene of the 1970s. From the beginning, we saw latex as something transgressive: latex is high-fashion, with a high end appeal. There has, however, always been somewhat of a divide between latex worn for fashion reasons and latex worn for fetish reasons, or as part of a subculture. While these two things clearly can work side by side, we were interested in looking a little more deeply at exactly why people today are wearing latex. We surveyed 750 of our customers to... Read More