Westward Bound | Journal

20/08/2017
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When world famous brand “Too Faced Cosmetics” in America sent our “brand ambassador”, Annalee Belle in Las Vegas a range of cosmetics to shoot Annalee instantly got in touch with the Westward Bound Latex design department in Plymouth, Devon in England.

When world famous and globally successful “cruelty-free” Too Faced Cosmetics in America sent our “brand ambassador”, Annalee Belle in Las Vegas a range of cosmetics to shoot Annalee instantly got in touch with the Westward Bound Latex design department in Plymouth, Devon and we spun a pink latex roller skate theme back at her. The outfits were made within 24 hours and flown via special courier direct to Annalee’s door. The brief was simple and attractive “unabashedly pink, pretty and feminine with a playful wink”. A pair of glitter roller... Read More

20/08/2017
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Early morning, beautiful location latex fashion shoot in Saltburn-by-the Sea, North Yorkshire. August 2017.

Up early in the morning. Behind the Scenes – A rainy day at Westward Bound HQ in Devon, glad to see our friends the photographer Jon Cooney and model Hayley Jones are making the most a location shoot on the Victorian pier in the beautiful coastal town of  Saltburn-by-the-Sea. Shot in the early hours of this morning, all looks perfect and worth a visit. As those who know Westward Bound well will have noticed, we like to promote and enhance the aesthete. This applies equally to art, fashion and the... Read More

14/08/2017
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Out and about in Westward Bound Latex Steam Punk with Fetish Supermodel and our good friend Susan Wayland at the M’era Luna Festival, 2017. Germany

Out and about in Westward Bound Latex Steam Punk with Fetish Supermodel and our good friend Susan Wayland at the M’era Luna Festival, August 2017, in Flugplatz Hildesheim-Drispenstedt, Germany. Susan has been closely working with our design studio for many years and is one of our favourite ambassadors for our latex clothing; she dons the brand with a sexy panache. Around six weeks ago, Susan mentioned that she was attending this year’s exciting M’era Festival and was looking for a steam punk latex outfit with a brightly coloured twist. She... Read More

latex corset design for new 2018 collection by Westward Bound Fashion. 02/08/2017
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Queen Bitch Corset from Westward Bound. Dom Élégance Collection, 2018. “…. she’s known in the darkest clubs for pushing ahead of the dames”.

Sneak preview – Queen Bitch Corset from Westward Bound. Dom Élégance Collection, 2018. “…. she’s known in the darkest clubs for pushing ahead of the dames”. x As the leading latex fashion design and manufacturing company, we overheat with excitement at Westward Bound when new designs evolve from concept to reality. With the pressure on, we are working towards the completion of our brand new and exclusive Dom Élégance Collection for 2018. We melted with excitement when the Queen Bitch Corset arrived from our studio, the stunning lines are a... Read More

27/07/2017
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Much than just a latex clothing brand, for us it is about art, style and culture. From Paris and back again in 90 years.

Love this – Westward Bound is much more than a clothing brand, for us it is about art, style and culture. From Paris and back again; a quick resume of a 90 year circle – Art Deco Latex Styling, how did this happen? A potted history: The original latex Maid’s Uniform was designed and hand made in Plymouth, Devon, England by Westward Bound. The concept arose during a visit by our Head of Design, Sarah, with our friends model Ophelia Overdose and photographer Moritz Maibaum to the beautiful Bigbury Beach and... Read More

14/06/2017

Our Survey Asked – How Does Latex Make You Feel?

Westward Bound was born amongst the London punk scene of the 1970s. From the beginning, we saw latex as something transgressive: latex is high-fashion, with a high end appeal. There has, however, always been somewhat of a divide between latex worn for fashion reasons and latex worn for fetish reasons, or as part of a subculture. While these two things clearly can work side by side, we were interested in looking a little more deeply at exactly why people today are wearing latex. We surveyed 750 of our customers to... Read More

Selfie by Sister Sinister for new rubber clothing collection for 2018 11/06/2017
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New. Dom Élégance Collection, 2018. Hot Latex Images arriving on our desk, featuring Sister Sinister.

As an original latex design and manufacturing company we get mega excited when new concepts translate into ideas in our studio in England, the level of anticipation rises as these translate into brand new garments. As you can appreciate so much work goes into each new item of clothing that by the time initial shots start arriving back from the models we are bursting with excitement and want to share them with you. The past nine months have seen our design team develop an entire new collection for 2018; the... Read More

Honest review of Westward Bound Latex fashion clothing. 27/04/2017
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Le Salon de Frivolités de Mlle Caroline independent blog review on Westward Bound’s Miss D’Lite Suspender Latex Dress.

We though it would be fun to share this independent blog review on a Westward Bound Latex Dress by a customer in France, Le Salon de Frivolités de Mlle Caroline. Crédits photographiques : Marine Hardy. Le Salon D’Essayage. Porter du Latex.  For the purpose of this page we have translated the entry from French into English using the Google Translate facility. “It was a few years since I wanted to try to wear latex, without really having the opportunity. I took the plunge a little more than a year and... Read More

17/03/2017
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How Does Latex Make You Feel? Win £250 By Filling Out Our Survey

Whether you’re only just beginning your latex adventure or you’re a veteran in the subculture; we want to hear from you!   At Westward Bound we want to take a closer look at subcultures and identities across the UK, with a focus on the fetish and latex subculture and the feelings it evokes. We’re interested in how latex makes people feel, and the ways in which people interact with subcultures for self expression.   We want to know what attracts our customers to latex, and the link latex has to... Read More