Westward Bound Privacy Policy & Data Protection
Westward Bound is committed to protecting your privacy and handling your personal information responsibly and transparently. This Privacy Policy explains what personal information we collect, why we collect it, how it is used and shared, and the choices and rights available to you.
We process personal information in accordance with applicable UK data protection and privacy law, including the UK GDPR, the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).
Who We Are
Westward Bound is operated by:
Fortuna and Virtu Ltd t/a Westward Bound
2 Tavistock Place
Plymouth
Devon PL4 8AU
United Kingdom
For the purposes of applicable data protection law, Fortuna and Virtu Ltd t/a Westward Bound is responsible for the personal information described in this Privacy Policy.
Personal Information We Collect
When you shop with Westward Bound, create or use an account, contact us, or interact with our website, we may collect personal information including:
- your name;
- email address;
- billing and delivery addresses;
- details relating to your order and garment selections;
- information required to process or administer payments;
- communications you have with us; and
- information relating to your use of our website.
We may also collect technical information associated with your visit to our website, such as your IP address, browser type, device information, referring website, pages viewed and search terms used on our website.
The information collected will depend upon how you use Westward Bound and the services you request from us.
How We Use Your Personal Information
We use personal information where necessary to operate Westward Bound and provide our products and services. This may include using your information to:
- process and fulfil your order;
- administer payments and billing;
- arrange delivery of your garments;
- communicate with you about your order;
- provide customer service and respond to enquiries;
- maintain and administer your customer account;
- help improve our website, products and customer experience;
- invite you to review your garments or your experience with Westward Bound;
- meet our legal and regulatory obligations; and
- send marketing communications where permitted.
We only process personal information where we have an appropriate lawful basis for doing so.
Our Lawful Bases for Processing
The lawful basis we rely upon depends on why we are processing your personal information.
This may include processing that is necessary to fulfil our contract with you, comply with a legal obligation, pursue our legitimate business interests where those interests do not override your rights, or where you have given your consent.
Where we rely on consent, you may withdraw that consent at any time.
Orders, Payments & Delivery
We use the personal information you provide when placing an order to process your purchase, administer payment, communicate with you and arrange delivery.
Where necessary, relevant information may be shared with service providers involved in processing your order. These may include payment providers and delivery companies.
Westward Bound does not sell your personal information.
Payment services may be provided by Stripe, PayPal and Amazon Payments where applicable to your chosen payment method. Information necessary to complete your transaction may therefore be processed by the relevant payment provider in accordance with its own privacy practices.
Delivery information is provided to the relevant courier or delivery service where necessary to deliver your order.
Email Marketing & Platinum Membership
If you join Westward Bound Platinum Membership, our free email subscription, we may send you news about new latex clothing designs and collections, sales, special offers and exclusive subscriber discounts.
We will send marketing emails where you have provided the appropriate consent or where we are otherwise permitted to do so under applicable law.
You can unsubscribe from Westward Bound marketing emails at any time using the unsubscribe facility provided in our marketing communications.
We do not purchase email lists for the purpose of sending Westward Bound marketing communications.
Email Tracking
Our marketing emails may use tracking technologies, such as tracking pixels, to provide information about engagement with our communications. This may help us understand how our emails are used and improve the relevance and effectiveness of future communications.
Where these technologies require consent under applicable privacy law, they will be used in accordance with those requirements.
Customer Reviews
Following an order, we may invite you to review your garments or your experience with Westward Bound.
Where applicable, we may use Trustpilot in connection with customer review invitations. Information necessary to facilitate a review invitation may be processed for this purpose.
Cookies & Similar Technologies
The Westward Bound website uses cookies and similar technologies to support website functionality, maintain shopping sessions, remember shopping-basket information and help us understand and improve how our website is used.
Some technologies may be necessary for the website and shopping services to function correctly. Other cookies or similar technologies may require your consent.
Where consent is required, you will be given appropriate choices regarding their use.
Who We Share Personal Information With
We do not sell your personal information.
We may share personal information with carefully selected service providers where this is necessary to operate our business and provide the services you request. These may include:
- payment service providers;
- couriers and delivery companies;
- website and technology service providers;
- email and communications service providers;
- customer review services, including Trustpilot where applicable; and
- professional, regulatory or legal advisers where necessary.
We only share information that is reasonably necessary for the relevant purpose.
We may also disclose personal information where required to comply with a legal or regulatory obligation or to establish, exercise or defend legal rights.
Keeping Your Information Accurate
We take reasonable steps to ensure that the personal information we hold is accurate and, where necessary, kept up to date.
If you have a Westward Bound customer account, you may be able to review or update certain information through your account.
You can also contact us if information we hold about you is inaccurate or requires updating.
How We Protect Your Personal Information
We take appropriate organisational and technical measures to protect the personal information we hold against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is limited to those who require it for legitimate business purposes and to service providers where access is necessary to provide their services.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including where information must be retained to meet legal, accounting, tax, contractual or regulatory requirements.
Different categories of personal information may therefore be retained for different periods.
Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights in relation to your personal information, including the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- request deletion of your personal information in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain uses of your personal information;
- request transfer of your information where the right to data portability applies; and
- withdraw consent where processing is based on your consent.
You also have the right to object to the use of your personal information for direct marketing.
If you unsubscribe from Westward Bound marketing communications, we may retain limited information where necessary to record your preference and ensure that further marketing is not sent to you.
Questions About Your Personal Information
If you have a question about this Privacy Policy, the personal information we hold about you, or wish to exercise a data protection right, please contact Westward Bound using the contact details provided on our website.
You also have the right to raise a concern with the UK Information Commissioner's Office if you are unhappy with how your personal information has been handled.
Image Credits
Model, make-up and hair: Comtesse Léa. Photography by Rémi Cozot in Paris, France.
The garment shown is the Brunelleschi Latex Dress.