Much than just a latex clothing brand, for us it is about art, style and culture. From Paris and back again in 90 years.

Love this – Westward Bound is much more than a clothing brand, for us it is about art, style and culture. From Paris and back again; a quick resume of a 90 year circle – Art Deco Latex Styling, how did this happen?

A potted history: The original latex Maid’s Uniform was designed and hand made in Plymouth, Devon, England by Westward Bound. The concept arose during a visit by our Head of Design, Sarah, with our friends model Ophelia Overdose and photographer Moritz Maibaum to the beautiful Bigbury Beach and Exquisite Art deco Burgh Island Hotel in Devon; a mere 40 minutes drive from our design studio in Plymouth.

The original photograph was shot in a studio in Essen, Germany and has been magically adapted, with added flourish and contemporary design accompaniments in Paris, France (the original home of Art deco) by the art genius that is Ighor Saracevic AKA Monsieur Igorium.

Garment Featured: Missy Maid Latex Uniform.