Live your Latex Fashion Style - Much more than a clothing company.
Where we were.
"The most exclusive fetish organisation in the UK"
Time Out Magazine, London, 1992
Westward Bound was created from a mix of London's punk explosion and the Soho clubland movements of the late 1970s and early 1980s. Indeed, we were lovingly referred to as "the dark side of the New Romantics," a tag we took as a fabulous compliment and a reflection of our love of a party - with an edge.
Westward Bound was a natural offshoot of our notorious, trail-blazing London fetish club, Der Putsch, established in 1983. "Despite being one of the most secretive clubs in London... Der Putsch is increasingly being acknowledged as the place to go... it may be in a dimly-lit club or wine bar or on a riverboat (its most prestigious past venue is probably New York's Danceteria)" City Limits Magazine, London, 1985
We originally used Westward Bound as the name of the world's first bed, breakfast and dungeon facility, which we set up in Cornwall, in the south-west of England way back in 1987. The unique nature of this venture naturally caught the attention of the world's media and a dance of understanding and acceptance began. We consequently erupted onto the screens of millions of television viewers with "Scarfe on Sex" in 1991 - a documentary exploring different aspects of sex and desire, written, produced and presented by cartoonist Gerald Scarfe CBE.
Numerous worldwide television and magazine appearances followed, with coverage as diverse as a four-page spread in Britain's Sunday Mirror and i-D magazines to editorial coverage in the South African Argus. This early mass exposure secured our place as "belle of the ball" and gave us the perfect platform for further creative fun.
The retail edge.
Given the extensive publicity, the decision to start a specialist mail order company was made under the Westward Bound brand in 1992. In order to concentrate on this new and potentially larger venture, the decision was taken to cease our involvement in London's underground nightlife culture in 1993.
A shop emerged in 1995, to give a retail face to the brand, and a pioneering website was set up in 1997. Since then the dungeon facility has been closed and we have concentrated on developing fine English tailored, handmade latex clothing.
In January 2013 we took the decision to close our retail store / showroom, this was a natural consequence of the fact that nearly 100% of our sales were taking place online. It mirrored the wider structural shift from high street to the internet since we originally opened our doors in 1995. We were very proud of our showroom and were sorry to see it go; we closed this facility from a position of strength, global recognition and demand for our designs online. Time moves on and we moved with it.
Of course, this is all ancient history but gives you the narrative to illustrate our story and reflects the originality, style and dedication in providing a long-term vision of quality and service to you, the client.
Where we are today.
"One of the UK's - perhaps the world's - most successful fetish businesses" TheFetishistas, London.
Our endeavours, designs and kudos have enabled Westward Bound to grow in a considered, evolutionary manner to become a trusted international supplier of luxurious latex garments and much more. Our latex clothing adorns the world's top fetish models and is highly regarded as being among the finest there is.
Successive generations of those who like to dress for pleasure, as well as club revellers and party goers, have appreciated the traditions of design, craft, quality, originality and service we offer. It is this provenance and integrity, as the inheritors of the true artisan, that makes owning a "Westward" essential for the true cognoscenti of desire-couture.
Our development and longevity has been through an adherence to excellence on all fronts: by keeping designs fashionable, being ahead of trends and by always paying consideration to lineage and perspective. Most importantly we respect and listen to you.
We have built on and developed the company to have among the widest range of latex designs in the world and produce our garments in a full offering of sizes and stunning colours. You can order from stock or we can make specifically for you and dispatch within 20 working days; six working days if you select our Fast-Track service.
We design and hand make our garments in England; enjoying an international reputation for high quality and excellent service.
To assure strict adherence to quality, all garments are individually checked after manufacture, lightly dusted in talcum powder to prevent the fabric sticking and wrapped in tissue paper prior to dispatch.
Though based in England, a significant number of our clients are outside of Europe. We naturally allow for this fact and operate a without-quibble returns, exchange and refund policy. Customer service reigns supreme and you can rest assured we will do our best to ensure your satisfaction.
In addition to designing and making the very best in latex desire-couture, we happily work with the world's top photographers and models on a wide range of exciting media projects. Some of which can be found within the social media pages linked from this website.
"It is a testament to the drive and vision of Westward Bound, that ...... 30 years since London clubs swung to the snap of cat o'nines and pulse-pumping electro beats, the company rides high as one of the leading design labels, with the majority of sales flying beyond their base in Europe." Von Gutenberg Magazine, CA, USA.